With a camera of course.
It is very important (at least to me) to see a company or organisation with a good set of headshots. Not only do they represents your business, it also represents how you want your business to come across. For example across my website there are a whole host of images of me but, they are all quite creative and artistic. This is because I am a creative and artistic person and I want that to come across.
This portrait was taken for a conveyancing company and needed to show that the staff are friendly and reliable, I feel like I would trust him. The most important part of this kind of portrait is that everyone is conveying the same emotion and that they are easily recogniseable.